How Does Google Analytics Work For eCommerce Websites?

The average ecommerce website owner relies on a number of different avenues to evaluate their online store’s performance, and to determine what might be done to improve it. This could include things like reading user surveys, customer posts on social networks, and frequently asked questions, but these can only offer so much insight. The most […]

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A Comprehensive List of Must-Have Ecommerce Website Features

When it comes to eCommerce websites, it’s all about functionality, features, and design. But what features are really most important for your success? Let’s explore. There are features you must have if you’re running an online business and have an eCommerce website. The features below are some of the standard eCommerce features for online stores […]

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Key Stats to Measure the Effectiveness of your eCommerce Website

When optimizing your website to increase conversions, establishing ways to assess the effectiveness of your efforts is just as important as putting optimization strategies in place. In a brick and mortar storefront, it is easy to gauge whether or not marketing strategies are working because you can physically count customers and observe their interaction with […]

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Calling It Time For a Website Redesign

It is hard to admit that your website is ugly or isn’t performing. Your digital baby, if you will, took hours of thought and development, you labored over color choices and photos, either paid exorbitant amounts of money to a designer or slogged your way through books and webpages to do it yourself and all […]

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